About Us


We are a passionate bunch of London-based childrenswear specialists, focused on offering stylish and affordable clothing for young children. We believe that your little ones should be fashionable from the bodysuit they sleep their first night in. We therefore handpick every item from reputable manufacturers.

Our range also includes a wonderful selection of organic cotton items from established sustainable brands. When we set up, we made it our goal that your babies should have access to outfits which are not only stylish and comfortable, but are also safe and healthy.